Generate New Insights When respondents are hypnotized we can explore their subconscious thoughts and feelings and generate new and more powerful insights not available in traditional "awake" focus groups. If you are only getting information from respondents conscious level, you are missing the driving force behind their brand choices: their subconscious
"The Persistence of Memory"
More accurate and deeper recall Hypnosis allows us to retrieve respondents true past experiences from their subconscious memory banks, data that they cannot recall in traditional "awake" focus groups.
Discovery of brand "imprints" Like a Time Machine, the hypnosis process of "age regression" can take respondents back to their earliest product and brand memories and the emotions connected to them. These "imprints" can be the driving force behind their current purchase motivations, and can form the building blocks for more insightful brand strategies.
No "dominant" respondents. With Hypnosis Focus Groups there are no "Godzilla" respondents who can sway the group. Every respondent (even the shyest) gives their own answer and opinion without being concerned about what any other respondent has said. We are now in control of the flow and content of the discussion.
More truthful information No Lie-Detectors needed - respondents provide only completely honest and truthful answers and will not tell us something just because they think it might make us feel good or make them look good. There is no "yea-saying" as in a traditional group. The information we get from them is coming from their subconscious (truthful) mind, unfiltered by their conscious level. As a result we can rely on the information provided.
More emotional responses As with Rodin's lovers, respondents will not hold back their emotional side, but will instead share their true feelings. The hypnosis process removes respondents need to be completely rational and logical. As a result, respondents provide us with more than just "analytical" information.
Leonardo Da Vinci
Greater creativity Every respondent is a potential Leonardo. Under hypnosis, respondents are less inhibited and will come up with their most creative, wild and crazy ideas without worrying about how others will view them. As a result, many more new and unconventional ideas will be developed.